Branding & UX/UI Design
In digital products, brand impact and user guidance cannot be separated. That is why we combine visual identity, information structure and interface design into a design system – the foundation on which websites and applications are built.
Branding
It starts with the visual foundation: what the brand consists of and the rules by which it is applied.
Brand identity
Together, we define the visual foundation of your brand.
- visual brand direction
- colour palette
- typography
- logo application
- visual language
- graphic elements
- design principles
- digital brand application
Existing corporate designs can be adopted, developed further or complemented for digital applications.
Design systems
To keep a digital product consistent over the long term, we define reusable components and design rules.
- buttons
- forms
- navigation
- cards
- typography
- spacing
- colours
- states
- interaction patterns
This reduces inconsistencies and makes future extensions easier.
UX Design
UX design does not ask first how an interface looks, but whether it is intuitive to use and clearly structured.
- What information do users need first?
- What decisions do they need to make?
- Which steps are unnecessarily complicated?
- Where do misunderstandings arise?
- Which content and features belong together?
- How can users reach their goal with as little friction as possible?
From this, we develop clear user journeys and information structures.
UI Design
The visual user interface is created based on the UX structure.
- visual hierarchy
- readability
- recognisability
- interaction states
- responsive behaviour
- accessibility
- brand identity
- consistency
Prototypes
Before development starts, we show you processes as a prototype.
You see how user guidance and interactions feel and have a say in what changes and how – while changes still take little effort.
What does this mean for you?
- A consistent, recognisable presence across all digital channels.
- Interfaces in which visitors quickly find their way and understand your offer.
- Less uncertainty and easier decisions thanks to clearly structured interfaces.
- A visual system as the foundation for further pages, features and products.
Typical projects
- corporate websites
- web applications
- customer portals
- dashboards
- online shops
- booking processes
- digital platforms
- design systems
- existing applications with UX problems
- visual development of existing brands
Would you like to evolve your digital presence?
In the initial consultation, we discuss your brand, your target audiences and the requirements for your website, application or digital product.