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SEO, GEO & Performance

Visibility does not come from a single SEO measure. Search systems need to recognise what content your website offers, which topics your company is relevant for and how individual pages relate to one another. To achieve this, we combine technical foundations, content structure, structured data and performance.

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SEO and GEO – briefly explained

Two acronyms, one goal: to be found and correctly understood. The difference lies in where people search – and what comes back.

In practice the two can hardly be separated anyway. Sound technology, clear structure and substantiated content are the foundation for the results list as much as for the AI answer.

For this we use the widely used term GEO – Generative Engine Optimization. It refers to optimising content for AI-powered search and answer systems.

SEOSearch Engine OptimizationVisibility in search results
Your page should appear in the results list on Google and Bing. People search with keywords, the result is a list of links – and what gets clicked is what ranks high and convinces.
GEOGenerative Engine OptimizationAI visibility
Your content should appear in the answers of AI-powered search and answer systems such as ChatGPT, Perplexity, Google AI Overviews or Copilot. People ask in full sentences, and the answer is a text citing a few sources. Which content is taken into account or cited as a source depends on the respective system and the specific query. Clear, well-founded and technically accessible content improves the basis for this, but does not guarantee a mention.
Search engines and AI systems

Only what is understood gets found.

Search engines and AI systems cite what they can classify unambiguously. That takes technology, content, markup and speed working together.

Scope

What visibility is built from

  • Technical SEO

    We create the technical conditions that allow search engines to crawl, understand and index content reliably.

    • clean URL structures
    • meta titles and descriptions
    • canonical URLs
    • XML sitemaps and robots.txt
    • redirects and error pages
    • indexation control
    • multilingual hreflang structures
    • structured headings
    • technical crawlability

  • On-page SEO

    SEO begins with the question of what potential customers are actually searching for. On this basis, we build page structures and content that bring search intent and your offering together.

    • keyword and topic analysis
    • search intent
    • information architecture
    • landing and service pages
    • references and case studies
    • FAQ content
    • internal linking
    • content optimisation

    We avoid artificial keyword stuffing and create content primarily for people.

  • GEO – visibility in AI search systems

    There is no single “GEO technique” for visibility in AI-powered search and answer systems. What matters is whether content is clearly structured, well-founded, technically accessible and can be clearly attributed to a company or topic.

    • clearly structured, well-founded content
    • clear company and topic attribution
    • first-hand experience and case studies
    • traceable sources
    • structured data
    • technical accessibility
    • consistent company information
    • meaningful internal linking

    We already take these requirements into account when building websites and content.

  • Structured data

    Structured data helps search engines understand content and entities unambiguously.

    • companies and organisations
    • people
    • services and products
    • breadcrumbs
    • articles
    • projects and references
    • websites
    • other contextually appropriate content

    Structured data does not replace good content; it complements it.

  • Performance

    A fast website improves usability and reduces unnecessary waiting time.

    • image sizes and image formats
    • loading behaviour
    • JavaScript
    • fonts
    • caching
    • server response times
    • rendering
    • layout stability
    • Core Web Vitals

    Important metrics include Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.

  • Local SEO

    For regionally active companies, we also take local search queries into account.

    • accurate location and company data
    • local content relevance
    • Google Business Profile
    • reviews
    • local landing pages where useful
    • structured local information

  • Monitoring & continuous improvement

    SEO does not end with the launch. Search and performance data show which pages are found and clicked, for which topics rankings are developing and where further optimisation is needed.

    On this basis, content and technology can be developed further in a targeted way.

Outcome

What does this mean for you?

  • Content that Google and AI search systems can capture and classify more easily.
  • A better technical and content foundation for visibility in relevant searches.
  • Shorter loading times and a more pleasant experience on all devices.
  • Measurable visibility and performance that can be developed in a targeted way.

Where does your website have room for optimisation?

In the initial consultation, we look at the current state and discuss which technical, content-related or structural measures make sense.

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