Web Design & Relaunch
A website is often the first in-depth contact with your company. It has to communicate quickly who you are, what you offer and why working together is worthwhile. We design it on the basis of your brand – and so that development, search and future expansion can build on it.
What we take care of
We take on your presence from structure to finished design: page layout and user journeys, the look for every screen size, the preparation of your content and, in a relaunch, keeping what has proven itself.
Concept & information architecture
It starts with your goal – more enquiries, more sales, more newsletter sign-ups. We align structure, navigation and user journeys with it, so that visitors quickly find what they are looking for and take the step that matters to you.
- page structure and navigation
- information hierarchy
- user journeys
- conversion paths
- internal linking
- functional requirements
- mobile user guidance
Custom web design
The visual appearance is tailored to your company, your target audience and your existing brand identity.
Rather than interchangeable standard layouts, we create reusable design systems that remain consistent as your website grows.
Responsive design
A desktop layout is not simply shrunk for smaller screens.
Content, navigation and interactions are adapted to each device so the website remains clear and pleasant to use on smartphones, tablets and desktop devices.
Content structure
We help you present complex services in a clear and convincing way.
- key messages
- flow of arguments
- heading structure
- text length
- calls to action
- frequently asked questions
- SEO-relevant content
Relaunch of existing websites
For a relaunch, we first assess what should be preserved and where there is a genuine need for action.
Typical triggers- outdated or inconsistent design
- unclear navigation and content structure
- poor mobile usability
- technical legacy issues and slow loading times
- weak SEO structure
- systems that are hard to maintain or extend
- rising licence and maintenance costs for plugins and extensions
Existing content, URLs and rankings are taken into account so that a relaunch does not unnecessarily lose visibility that has already been built up.
What does this mean for you?
- A website geared to your goals – whether enquiries, sales or sign-ups – that clearly communicates what your company stands for.
- Short paths to the information your visitors are looking for.
- A consistent, professional presence on smartphone, tablet and desktop.
- A foundation that can be extended with new services, content, languages and features.
Typical projects
- corporate and organisational websites
- websites for SMEs and service companies
- websites for municipalities and public institutions
- multilingual websites
- website relaunches
- portfolio and reference pages
- digital presences for new companies and brands
Are you planning a new website or a relaunch?
In the initial consultation, we look at your current situation and clarify the requirements for structure, design, content and technology.