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Woop Technology
Service

Web Design & Relaunch

Websites that fit your business – not a template.

A website is often the first in-depth point of contact between your company and potential customers. It therefore needs to do more than look good: it should quickly communicate who you are, what you offer and why working together makes sense.

Scope

What we take care of

A digital presence emerges from the interplay of content, design and technology.

  • Concept & information architecture

    We structure the website so visitors quickly understand which services you offer and how to reach the information or action they are looking for.

    • page structure and navigation
    • information hierarchy
    • user journeys
    • conversion paths
    • internal linking
    • functional requirements
    • mobile user guidance
  • Custom web design

    The visual appearance is tailored to your company, your target audience and your existing brand identity.

    Rather than interchangeable standard layouts, we create reusable design systems that remain consistent as your website grows.

  • Responsive design

    A desktop layout is not simply shrunk for smaller screens.

    Content, navigation and interactions are adapted to each device so the website remains clear and pleasant to use on smartphones, tablets and desktop devices.

  • Content structure

    We help you present complex services in a clear and convincing way. Among other things, we consider:

    • key messages
    • flow of arguments
    • heading structure
    • text length
    • calls to action
    • frequently asked questions
    • SEO-relevant content
  • Relaunch of existing websites

    For a relaunch, we first assess what should be preserved and where there is a genuine need for action. This may include:

    • outdated or inconsistent design
    • unclear navigation and content structure
    • poor mobile usability
    • technical legacy issues and slow loading times
    • weak SEO structure
    • systems that are hard to maintain or extend

    Existing content, URLs and rankings are taken into account so that a relaunch does not unnecessarily lose visibility that has already been built up.

Outcome

What does this mean for you?

  • Your website clearly communicates what your company stands for, what you offer and why working together makes sense.
  • Visitors can find the information that matters to them more quickly.
  • Your website looks consistent and professional on smartphones, tablets and desktop devices.
  • It can later be expanded with new services, content, languages and features.
Use cases

Typical projects

This service is suitable, among other things, for:

  • corporate and organisational websites
  • websites for SMEs and service companies
  • websites for municipalities and public institutions
  • multilingual websites
  • website relaunches
  • portfolio and reference pages
  • digital presences for new companies and brands